RES / REI is a global brand, yet their production is local. Its particularity is that they work exclusively with Italian suppliers and manufacturers who are sustainable conscious and aware of the consequences of the industrial production. In the pursuit of a name for their frames, they looked for something that symbolizes their Italian heritage. They went back in time to the language of ancient Rome and its empire: Latin. RES REI means ‘the thing’ in Latin. It means an existing object, with substance and form; but it also means a concept, an idea. RES/REI is the ensemble of things that make life around us, in all given forms.
It’s about individuality. Frames are peculiar objects: they are fashion accessories, enhancement devices for aesthetics, yet they are medical devices, precision tools to overcome poor eyesight. Some might argue that spectacles are an extension of someone’s closet; for us, it’s about individuality. We don’t let fashion trends rule our style, but we are aware that frames are tools for expression. In the pursuit of the “unique”, we define style with our own point of view.
It’s about durability. Nowadays most things are disposable, temporary. Consumerist society has changed behavioural patterns: objects are design to sell, not to last. We want to make frames that survive in time and age gracefully. Objects often symbolise something more than their intrinsic nature, and this is often preserved over the years. Through personal association objects gain subjective meaning based on the memories that we have of them.
It’s about research for perfection. We believe on incremental development; we question constantly our work, both aesthetically and functionally. We focus on the little details that, at the end of the day, make the difference between ‘the good’ and ‘the exceptional’.